BRINGING EXCITEMENT TO THE WORLD
Ever since the establishment of this company, we have marketed our works with an emphasis on the international market. Starting from the hits of “UFO Robot Grendizer (Goldrak)” and “Candy Candy” in Europe in the 1970’s, on to “Dragon Ball”, “Sailor Moon” and “Digimon Adventure”, we have created many titles that have become popular all over the world. Our titles have aired in over 100 countries and have captured the hearts of many animation fans. Along with the conventional licensing of television rights, video rights, theatrical rights, and merchandising rights, we plan to develop new businesses by focusing on new types of media, such as the mobile and internet business.
One Piece, which is currently broadcasted in Japan , is popular overseas as well. We have been developing range of merchandises, game software, card games, coloring, food and candy, stationery, and more.
Pretty Cure series are very popular in Europe also in Korea . Commune is also available in many countries.
Dragon Ball Z
Dragon Ball Z products are very popular, especially showy and big, in the United States . When the dynamic Majin-Bu figure is opened it becomes a play set.
Toei Animation participates in major international trade shows for television programs such as MIP-TV and MIPCOM, which are held in France, and NATPE in the United States . During these trade shows, the Toei Animation booth is visited by many television stations and distributors. As we introduce our films, we carefully investigate how our films can be developed to meet the needs and broadcasting standards in each country in order to license broadcasting rights, video rights, and merchandising rights. Trade fairs have become an important venue for spreading our creations around the globe.